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Business Analytics Assistant

What actually changed in your business, in plain language

Business Analytics Assistant turns raw business data into a plain-language summary of what changed and why — so you understand the story behind the numbers, not just the numbers themselves.

Dashboards show you numbers, not what they mean

A dashboard full of charts tells you that something moved, but figuring out what actually changed, and why it matters, means digging through the data yourself — every single reporting period.

What Business Analytics Assistant does

Business Analytics Assistant turns raw business data into a plain-language summary — what changed, by how much, and what's likely driving it — so you understand the story, not just the chart.

Key capabilities

Plain-language summaries

Explains what changed in your data in normal language, not just a chart.

Highlights what actually matters

Surfaces the meaningful changes instead of restating every metric equally.

Points to likely drivers

Flags what's likely contributing to a change, not just that it happened.

Works with recurring reporting

Run it on the same data source each period for a consistent summary.

How it works

  1. Add your business data

    Sales, usage, or other metrics you're tracking.

  2. Get a plain-language summary

    What changed, by how much, and likely why.

  3. Use it in your reporting

    Share the summary directly or use it to guide a deeper dive.

Example output

Data

Monthly revenue: $42,000 (up from $36,500). Churn: 4.2% (up from 3.1%). New signups: 210 (flat).

Generated summary

Revenue grew 15% this month, driven mainly by existing customer upsells rather than new signups, which held flat. Churn also rose notably, worth investigating alongside the revenue gain.

Pricing
€7,99/mo on the Pro plan (EUR) — buy this tool on its own, or get it included in every Business Hub plan.

Already included in Business Hub Pro and Pro+ — no need to buy it separately if you have (or want) the full hub.

Frequently asked questions

Included in every plan

Start understanding your data today, or see the full plan comparison first.